Discover How A Google Business Profile Can Increase Local Enquiries And Drive Traffic To Your Website
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As a website design company in Geelong, we highly recommend that you take advantage of creating a free Google Business Profile to drive local enquiries to your website and improve your local SEO.
Whether you’re solely an e-commerce business or a physical brick and mortar business with a website, you don’t want to lose out on the great benefits available through Google My Business.
Below is my own Ethos Website Design Google Business Profile.
What Is It And How Does A Google Business Profile Increase Local Enquiries?
When people search online for a particular product or service in their area, Google will spit out a handful of recommendations. Those recommended businesses will be 70% more likely to get business than those who do not show up on the list.
The way to get onto that list is to register your business with Google My Business.
The best part about claiming a Google Business Profile is that it is entirely free. The service is available to all businesses globally who wish to take part. You benefit by registering your business with Google so that it is discoverable and searchable online, while Google benefits by providing a more comprehensive and up-to-date service to its users.
When you register your Google Business Profile, make sure that all relevant information is available to customers who discovered you through a search. This could include contact details, key links, physical locations and maps, business operating hours and much more.
The beauty of the whole thing is that when someone searches for your product or service in their local area, your business will show up near the top of the list. This is because being registered with Google plays a significant role in your local SEO performance and search rankings which, in turn, translates into more business for you.
Keeping It Alive
How detailed you want your profile to be is up to you and is managed by you. You can edit it or even remove it entirely at any time should you so wish.
Research has shown that those who regularly manage and maintain their Google Business Profile are more likely to get enquiries.
For example, simply uploading photographs regularly to your profile will increase click-throughs by about 35% and about 40% more requests for directions to your business on Google Maps.
Other information to maintain includes operating hours and contact details. When website addresses are out of date, email addresses bounce back or phone numbers no longer work, you will haemorrhage customers.
It’s also worthwhile responding to and managing customer reviews – both positive and negative. This ensures that you are perceived as current and engaged with your customer base, which builds trust and loyalty. Others can see your interactions with reviewers and will judge your business on your responses or lack thereof.
There are many more things you can do to ensure that your Google Business Profile remains in tip-top shape and attracts as many customers as possible.
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